CEO & CFO
Founded Priority Planning Financial and spent 55 years managing money, advising clients, and leading organizations. He has held CEO and board roles, overseen multi-million-dollar budgets, and sold the firm in 2024.
Experience. Integrity. Action. Oshawa deserves a Mayor who follows the money.
Meet Dave
You do not need a Council seat to be qualified for Mayor. You need to have run something, followed the money, and delivered for other people.
Founded Priority Planning Financial and spent 55 years managing money, advising clients, and leading organizations. He has held CEO and board roles, overseen multi-million-dollar budgets, and sold the firm in 2024.
Startups and operating companies in finance, real estate, digital medical, and gaming — including helping businesses go public and building a residential neighbourhood while still running the firm. Younger Oshawa should know: this is a builder, not a career politician.
When his elderly parents faced a home heating-oil spill, Dave spent seven years on the legal work so they would not have to. He won at the Supreme Court of Canada and helped set a national precedent on domestic oil spills — the same tenacity a Mayor needs on contracts, regulation, and residents’ files.
Nine years hosting the Janetville 4x4 Off-Road Jamboree and Music Fest — 20,000 people in year nine — with proceeds to Boys and Girls Clubs, Scouts, and food for Denise House in Oshawa. Earlier, the Maxwell Village charity yard sale and silent auction: donated trucks, pancake breakfast, CTV and CFTO coverage. He also coached AAA hockey and club soccer, and hosted the backyard team parties neighbours still remember. That is how you run a city: show up, organize, and leave it better.
Dave brings 55 years of executive experience to this role. As a former CEO and CFO, he knows how to manage multi-million-dollar budgets, optimize spending, and lead large organizations. Combined with a lifetime of charity events and coaching, he has the financial, legal, and operational skills to protect taxpayers and run the city from day one.
Lisa Westlake, daughter
Oshawa born and raised


Eldest child of Jack and Thelma Westlake — GM and a wartime Bomb Girl — Dave learned work, family, and community in Oshawa and Whitby. Other than the University of Guelph and Peterborough Teachers' College, this has always been home.

In 1971 he married Lee (Lydia), stepped into the financial field instead of law school, and they built a family here: a daughter, two sons, a daughter-in-law, and a grandson. Priority Planning Financial was sold in 2024. Retirement lasted about two minutes. Then he decided Oshawa still needed him.
The Plan
CEO. CFO. Entrepreneur. 55 years outside City Hall — and a plan you can hold us to. I don't make promises I can't keep.
Help people find a way out of homelessness and addiction — then put neighbours back on the sidewalk. Streets fill with customers when crisis has an exit, not just a tent. Recovery that works is how downtown earns its evenings back.
Every Oshawa business belongs on the city’s procurement registry. No insiders, no secret list. Then run the corporation like one: attrition, restructuring, and modernization before anyone talks new taxes.
Oshawa needs a voice. One credible place to hear from City Hall — open data, public forums, real Q&As. Shareholders shouldn’t have to hunt through PDFs to find out what their Board just decided.
Embrace the students. Cut the barriers, open the pathways, and put them in governance and city services. Ontario Tech, Durham College, Trent, and Queen’s are not passing through — they are the next Oshawa.
Transit needs a gut renovation, not a new coat of paint. Get cars off our streets by putting riders in the seats — a system people choose because it actually shows up, moves, and gets them there.
Help people out. Open the work. Talk straight. Bring the next generation in. Fill the seats.
Dave Westlake
Listening First
In the last two months, from the feedback I've received, you told me that your concerns included:
Although many of these issues are interrelated and this list is not complete, in the coming months we will continue to solicit your thoughts and attempt to focus on priorities for the immediate future. The City of Oshawa is a corporation and should be run with the number-one priority of serving its shareholders — the citizens of Oshawa. Every decision going forward should improve the quality of life for each Oshawa family.
On the Record
You work hard for your money. You have a right to know where I stand.
No mayor controls the entire property-tax bill — about 40 cents of each residential dollar stays with the City; the rest goes to Durham Region and education. What Oshawa can do is examine its own $206.5 million operating budget, cut waste, and stop treating annual increases as inevitable. I will push for a disciplined review — not indiscriminate cuts — and I will not claim savings until they can be defended.
Shareholders — the citizens of Oshawa — cannot hold Council to account if the real conversation happens in camera. I will push to reduce unnecessary closed sessions and put budgets, contracts, and results in plain language.
Three sitting councillors are running for Mayor on a “change” platform. If they have steered the City for years, residents deserve to know what will be different — and why it has not already happened. Council is one training ground. Another is 55 years as CEO and CFO, building companies, taking a neighbourhood oil-spill case to the Supreme Court of Canada, and producing charity events that drew 20,000 people. The Mayor chairs the Board. I have spent my career in that kind of chair.
Oshawa should advocate at Durham Region based on actual student demand, review barriers to safe legitimate student housing, and build internships and project pathways so graduates can stay and work here.
Yes. This campaign started by listening: affordability, downtown, transparency, traffic, local business, neighbourhoods, and homelessness. Good ideas belong to people — not political parties. I want to hear what is working, what isn’t, and what we should protect.
Community
A Future Legacy!
Beginning next year, it is my intention, as Mayor, to put all our resources into creating a brand new, exciting event for the citizens of Oshawa.
It will give Oshawa an opportunity to party, reminisce with other reunion participants, and recognize excellence in Oshawa citizens, businesses and amateur athletes. Oshawa has talent — and we'll show it off!
Celebrations will run a full afternoon and evening. Several Guinness World Records will be attempted. Going forward, other exciting details will be announced. One day a year, we will really put Oshawa on the map! All proceeds from these events will go to Oshawa charities.
Through The Years
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55 years in the financial and business sectors
Every family has a story. Every city has a history worth honouring.
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Imagine
Imagine there was an election for mayor this October 26th.
Imagine a candidate, Dave Westlake, ran for this office.
Imagine you spoke to Dave and listed your concerns and issues.
Imagine that he listened and together we prioritized your issues.
Imagine you took a leap of faith and elected Dave.
Imagine that, once elected, Dave aggressively dealt with your issues, solved some of them and drastically improved others.
Imagine that in the next election in 2030, there was a brand new list of issues — not the ones that have been hanging around for 20 years.
None of the above is imagination! If you do your part and elect me, I will do my part and effectively deal with your issues.
That is my promise to you, Oshawa!
And Finally
Please consider giving me your vote for Mayor on October 26!
There's a place for everyone in this campaign. Here's how you can be part of it — with more details rolling out in the months ahead.
Good ideas belong to people — not political parties. Whether we agree on every issue or not, I'd like to hear from you.
Updates
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Great question—and one we should be talking about during this election.
The first thing Oshawa taxpayers should understand is that City Council does not control your entire property-tax bill.
For every residential property-tax dollar collected in Oshawa in 2026, approximately 40 cents stays with the City of Oshawa, 46 cents goes to Durham Region and 14 cents goes toward provincial education funding. (City of Oshawa)
That distinction matters.
It means that no candidate for Mayor can honestly promise to control every dollar appearing on your property-tax bill. But the Mayor and Council can influence Oshawa's share, and they have an obligation to demonstrate that every dollar they collect is producing value for residents.
That is where I believe we need a much stronger conversation.
Over many years, Council has made decisions about programs, staffing, capital projects, grants, reserves and service levels. Some of those expenditures are necessary. Some may be excellent investments. Others deserve much closer examination.
The question shouldn't simply be:
“How much more money does the City need?”
We should also be asking:
What results are taxpayers receiving for the money we're already spending?
Oshawa's 2026 operating budget is approximately $206.5 million, with property taxes funding roughly 76.8% of the operating budget. (City of Oshawa)
That is why accountability matters.
As Mayor, I would push for a disciplined review of City spending—not indiscriminate cuts that damage essential services, but a serious examination of programs, administrative costs, contracts, outside agencies and investments to determine what is working, what isn't, and where taxpayers are receiving poor value.
I believe taxes can be restrained, but candidates also need to be honest: reducing taxes requires choices.
If we want lower taxes, Council must be prepared to identify efficiencies, reconsider priorities, find new sources of revenue, work more effectively with Durham Region and senior governments, and stop treating annual increases as inevitable.
Municipal governments also operate with far fewer revenue tools than provincial and federal governments. Ontario municipalities depend heavily on property taxation, while many major social and infrastructure challenges cross municipal, regional, provincial and federal responsibilities.
That means Oshawa also needs a Mayor willing to advocate aggressively for our fair share of provincial and federal investment—while making certain we use our own resources responsibly.
My commitment is straightforward:
I will reduce your taxes during my four-year term while protecting the services residents actually depend upon while amplifying a meaningful relationship with local businesses!
That means following the money.
It means measuring outcomes.
It means questioning spending before automatically asking taxpayers for more.
And it means showing residents, in plain language, where their money is going and what they are getting in return.
If voters are satisfied with the status quo, they have that choice.
If you believe Oshawa can be more disciplined, transparent and creative with taxpayers' money, then this election offers another choice.
Change doesn't happen because a candidate promises it. It happens when voters demand it.
It's up to you, Oshawa.
Sincerely,
Dave WestlakeCandidate for MayorMany thanks to my good neighbour Dan for the invitation to his popular antique car show tonight! The show goes on most Friday evenings—weather permitting.
My 1958 Pontiac Pathfinder and my 1961 Chevy Impala would have felt right at home at this show. Dan was blessed with beautiful weather tonight and a great crowd!
I hope you enjoy a few of the shots that I took—Don Rockbrune tried to buy the army truck on the spot, but apparently it wasn't for sale!
Great way to spend an evening, and all proceeds go to Lakeridge Health Oshawa Cancer Centre!
PS — There's nothing like a cold strawberry milkshake from Teddy's after a hard day of campaigning!
Big day today! Our window signs for our office were delivered and installed. They more than exceeded our expectations!
Many thanks to John Cowie and his talented crew from Eyetoeye Design. Jeff Davis and Don Rockbrune, Candidates for Ward 4, dropped by for a coffee and a couple of quick photos!
In the coming days, we will be announcing the grand opening of our campaign office on the southwest corner of Bond Street and Ritson Road. We hope you'll be able to drop by for a visit during our campaign!
Check out my Facebook Page!
Walking the picket lines…
Earlier today Don Rockbrune (Candidate for Ward 4) and I took a short trip to Ajax and Pickering to support our brothers and sisters walking the picket lines for Unifor in their strike against the Pickering and Ajax casinos. We received a great welcome from the picketers, who were anxious to share their story with us.
Management is currently refusing to negotiate and initiated an injunction to be heard this Friday. Unifor is negotiating for pay and benefit equity with the Toronto Woodbine Casino. The strikers are hoping for an early settlement, but are determined to achieve their goals—even if it means a prolonged strike.
As Pickering is my casino of choice, I knew many of the picketers. We promised to return with donuts next time… but hope we will soon see them back at their jobs inside the casinos!
Here are some photos from today!
Check out my Facebook Page!
Hello, fellow Oshawa residents and taxpayers,
Welcome back to my campaign website. I will continue updating and expanding this site as the campaign progresses.
First, the good news: this rookie survived his first campaign event!
My sincere thanks to Ward 3 candidate Sylwia Lesner, who did a great job organizing the meet and mingle. Thank you as well to the Polish Alliance of Canada for hosting us, Heart to Ear for providing the wonderful music, and the volunteers who prepared a delicious Polish buffet for everyone in attendance.
For the most part, I believe the event was covered fairly. It was encouraging to meet Oshawa voters—and some visitors from outside the city—who arrived informed, passionate and ready to ask serious questions.
One important discussion concerned future property-tax increases. Because the City of Oshawa controls only a portion of the total property-tax bill, no mayoral candidate can responsibly guarantee that residents will never face an increase. What the city can do is examine its own spending carefully, reduce unnecessary costs and reconsider programs that are not producing meaningful results for residents.
I look forward to future events where candidates can respectfully challenge one another's ideas, records and assumptions using the best information available. As an outside candidate, it can be difficult to obtain the full picture when important discussions and information are not always easily accessible to the public. Greater transparency (less closed-door meetings) would allow candidates and residents alike to participate from a more informed position.
Although voters raised many different priorities, one message was constant: people want positive change.
The three sitting councillors (only one showed), currently seeking the mayor's office have also spoken about change. That makes their records a fair and necessary part of the discussion. If someone has helped steer the city for many years, residents deserve a clear explanation of what will be done differently—and why those changes have not already happened.
I am running because I believe Oshawa needs an independent voice, fresh leadership and a willingness to ask difficult questions. Change is in the wind, and I intend to help move it forward.
Finally, would like to comment on an observation made by an unnamed source in the audience who suggested that Christeen Thornton, a candidate from Ward 5, was disruptive and was a wing nut. I have no connection to Christeen, but it really upsets me that she can be so unfairly treated. She simply asked two reasonable questions and politely challenged the candidate when she received unsatisfactory responses. Any writer who quotes an unnamed source to insult a legitimate candidate is behaving cowardly in my opinion. Christeen deserves an apology!
We're all here getting involved because we love our community. Going forward, let's show more respect to one another online and at future events!
Thanks to everyone who organized, attended and participated at the event.
Please watch for my next update as my journey to October 26th continues.
Take care!
Dave WestlakeCandidate for Mayor of OshawaOshawa News
Oshawa headlines from the City, Durham Police, the Public Libraries, and accredited newsrooms — plus Generals games and local sports schedules. We link to the original.
Schedules: Oshawa Generals · Ontario Tech Ridgebacks · Durham College Lords · activeOshawa drop-in
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Our Team
Great campaigns are built by great people.
This campaign is powered by family, friends, neighbours and volunteers who love Oshawa as much as I do. These are the people knocking on doors, planting signs, and having real conversations across our city.
